Upic University Bookstore

Here at Upic University, we have posted many of the books we love and recommend. If you have others you would like to recommend, please write us at feedback@upicsolutions.org. The links below are part of the Amazon affiliate program which costs you nothing more, but provides a small contribution to Upic for our staff library.

CRM/ Relationship Management

MS CRM 2011

Microsoft Dynamics CRM 2011 Step by Step Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours Microsoft Dynamics CRM 2011 Unleashed Working with Microsoft Dynamics CRM 2011 (Developer Reference) Microsoft Dynamics CRM 2011 Administration Bible

Customer Service

Delivering Happiness: A Path to Profits, Passion, and Purpose Simple Truths of Service: Inspired By Johnny the Bagger What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth


Rework Switch: How to Change Things When Change Is Hard Linchpin: Are You Indispensable? Zilch: The Power of Zero in Business Nonprofit Mergers and Alliances StrengthsFinder 2.0

Social Media/ Marketing

The Referral Engine: Teaching Your Business to Market Itself  The Networked Nonprofit: Connecting with Social Media to Drive Change