- 2017: Upic leads the way with Facebook Ad engagement ideas

Using a Facebook ad pilot project, Upic was able to show local United Ways how to target significantly more than 75% of our desired audience, in 48 hours, with a budget of about $20. As 68% of US adults have a Facebook account — many populated with likes, dislikes, and a myriad of demographic and psychographic data — it’s easier to target constituents and those with similar interests.