Cultivating Lifelong Supporters: Innovative Strategies for Nonprofit Donor Retention
The landscape of nonprofit fundraising is evolving, and in this dynamic environment, the significance of donor retention cannot be overstated. Cultivating lifelong supporters is not just about securing donations; it’s about building enduring relationships. Research indicates that the probability of receiving a donation from an existing donor is 60-70%, compared to a mere 5-20% likelihood …
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